They found that the Jeep Wrangler is more environmentally friendly than the Toyota Prius, if you look at the environmental costs of the car and the trouble of disposing of it. A Jeep is simple to make, lasts longer than most cars, is easy to scrap and recycle, and its fuel consumption, whilst high, is not so outrageous as to outweigh those benefits. Just think about those 30- or 40-year-old Land Rovers you see wheezing round the countryside; actually a fairly green form of transport as they never need to be replaced.
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