What do you do if you find yourself reacting to a rival's agenda instead of setting your own? Break the cycle as fast as you can. What do you do if you find yourself reacting to a rival's agenda instead of setting your own? The answer is to break the cycle as fast as you can. If you're a small company, you can't afford to respond to somebody else's fire. The big guys have 10 times the ammunition. So instead, you have to lure them into a Thermopylae of your own creation, where size doesn't matter.
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