This link has been bookmarked by 3 people . It was first bookmarked on 04 Jul 2008, by EricSchlissel.
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05 Mar 09
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06 Jan 09
Paul GillinIf you follow the search world closely, you'll probably know most of these tips, but there are some hidden gems in there, particularly about the importance of quality content and useful inbound links.
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At the core, though, what generally makes a site successful is original and compelling content and tools. For a given set of pages, PageRank may fluctuate, and rankings do shift as the internet evolves. But in the end, what's most important is consistently happy users: people who bookmark and share your site, who understand and respect your brand and who can confidently and seamlessly make that purchase.
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04 Jul 08
EricSchlissel10 SEO myths debunked
By Michael Estrin
Confused about SEO? You're not alone. We reached out to leading SEO gurus, including Google's search evangelist and Danny Sullivan from Search Engine Land, to uncover the truth behind the most common myths.
Attending an ad:tech San Francisco panel on search engine optimization, one fact became apparent almost immediately: There is a ton of misinformation out there when it comes to SEO.
While iMediaConnection covers developments in search faithfully, we often leave it up to our readers to update their understanding of the field. But for this particular story, we elected to take a slightly different approach.
To address some of the more common misperceptions about SEO, we asked several SEO experts to tell us about the most common myths they hear from their clients.
Here's what we found.
Myth #1: SEO is all about secret tactics
Reality
I talk to a lot of people about SEO, plenty of whom are new to it. I'd say the most common myth is that SEO involves all "secret" tactics requiring you to buy links or trick the search engines, and that no one in the industry can be trusted. In reality, there are a lot of simple but effective techniques that even the search engines will tell you to do that can increase traffic. And there are plenty of people who are not snake oil salespeople who can provide this useful service.
A good place to start the process is to look at your analytics. There are a variety of tools, including some from Google, that spotlight if you have problems being accessed by search engines. I also like a top-down approach. You start from the homepage and ensure that it is search engine friendly, then work your way back through the site going down the paths that are most important to your business.
Myth #2: SEO means optimizing only for Google
Reality
True, Google is the dominant search engine in many parts of the world, accounting for 60 to 90 percent of all search traffic; but if you think all search engine optimization is for Google, you have missed the on
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