This link has been bookmarked by 5 people . It was first bookmarked on 18 Oct 2008, by Paul Gillin.
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In essence, Facebook users didn't think they wanted constant, up-to-the-minute updates on what other people are doing. Yet when they experienced this sort of omnipresent knowledge, they found it intriguing and addictive. Why?
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Social scientists have a name for this sort of incessant online contact. They call it "ambient awareness."
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The growth of ambient intimacy can seem like modern narcissism taken to a new, supermetabolic extreme
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taken together, over time, the little snippets coalesce into a surprisingly sophisticated portrait of your friends' and family members' lives, like thousands of dots making a pointillist painting. This was never before possible, because in the real world, no friend would bother to call you up and detail the sandwiches she was eating. The ambient information becomes like "a type of ESP," as Haley described it to me, an invisible dimension floating over everyday life.
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ad hoc, self-organizing socializing.
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The Japanese sociologist Mizuko Ito first noticed it with mobile phones: lovers who were working in different cities would send text messages back and forth all night
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You could also regard the growing popularity of online awareness as a reaction to social isolation, the modern American disconnectedness that Robert Putnam explored in his book "Bowling Alone."
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"Things like Twitter have actually given me a much bigger social circle. I know more about more people than ever before."
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Online awareness inevitably leads to a curious question: What sort of relationships are these? What does it mean to have hundreds of "friends" on Facebook? What kind of friends are they, anyway?
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Dunbar noticed that ape groups tended to top out at 55 members. Since human brains were proportionally bigger, Dunbar figured that our maximum number of social connections would be similarly larger: about 150 on average
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where their sociality had truly exploded was in their "weak ties"
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She also keeps a secondary Twitter account that is private and only for a much smaller circle of close friends and family "My little secret," she said. It is a strategy many people told me they used: one account for their weak ties, one for their deeper relationships.)
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"I outsource my entire life," she said. "I can solve any problem on Twitter in six minutes."
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Psychologists have long known that people can engage in "parasocial" relationships with fictional characters, like those on TV shows or in books, or with remote celebrities we read about in magazines. Parasocial relationships can use up some of the emotional space in our Dunbar number, crowding out real-life people.
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Danah Boyd, a fellow at Harvard's Berkman Center for Internet and Society who has studied social media for 10 years, published a paper this spring arguing that awareness tools like News Feed might be creating a whole new class of relationships that are nearly parasocial peripheral people in our network whose intimate details we follow closely online, even while they, like Angelina Jolie, are basically unaware we exist.
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"These technologies allow you to be much more broadly friendly, but you just spread yourself much more thinly over many more people."
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She needs to stay on Facebook just to monitor what's being said about her. This is a common complaint I heard, particularly from people in their 20s who were in college when Facebook appeared and have never lived as adults without online awareness. For them, participation isn't optional. If you don't dive in, other people will define who you are.
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"It's just like living in a village, where it's actually hard to lie because everybody knows the truth already," Tufekci said. "The current generation is never unconnected. They're never losing touch with their friends. So we're going back to a more normal place, historically. If you look at human history, the idea that you would drift through life, going from new relation to new relation, that's very new. It's just the 20th century."
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Psychologists and sociologists spent years wondering how humanity would adjust to the anonymity of life in the city, the wrenching upheavals of mobile immigrant labor a world of lonely people ripped from their social ties. We now have precisely the opposite problem. Indeed, our modern awareness tools reverse the original conceit of the Internet. When cyberspace came along in the early '90s, it was celebrated as a place where you could reinvent your identity become someone new.
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"If anything, it's identity-constraining now," Tufekci told me. "You can't play with your identity if your audience is always checking up on you.
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"You know that old cartoon? 'On the Internet, nobody knows you're a dog'? On the Internet today, everybody knows you're a dog! If you don't want people to know you're a dog, you'd better stay away from a keyboard."
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Young people today are already developing an attitude toward their privacy that is simultaneously vigilant and laissez-faire. They curate their online personas as carefully as possible, knowing that everyone is watching but they have also learned to shrug and accept the limits of what they can control.
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Many of the avid Twitterers, Flickrers and Facebook users I interviewed described an unexpected side-effect of constant self-disclosure. The act of stopping several times a day to observe what you're feeling or thinking can become, after weeks and weeks, a sort of philosophical act. It's like the Greek dictum to "know thyself," or the therapeutic concept of mindfulness.
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18 Oct 08
Paul GillinClive Thompson has a terrific feature in the International Herald Tribune about social networks and "ambient intimacy", which is the phenomenon of sustaining relationships through casual awareness of what others are doing. Twitter and the Facebook News Feed are bringing new breadth to this concept, enabling people to glimpse others' lives through occasional insights into their everyday activities. This intimacy becomes addictive. People who initially reject the News Feed as too intrusive or the constant stream of Twitter chatter as too overwhelming often find themselves drawn in to the point that monitoring the stream becomes addictive. There are also downsides to this phenomenon, in particular the lack of privacy and control over one's own persona. The Internet was supposed to liberate people to reinvent themselves, but the arrival of tools that let anyone publish information about anyone else has actually done the opposite: it has given us less control over our own image.
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In essence, Facebook users didn't think they wanted constant, up-to-the-minute updates on what other people are doing. Yet when they experienced this sort of omnipresent knowledge, they found it intriguing and addictive.
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The phenomenon is quite different from what we normally think of as blogging, because a blog post is usually a written piece, sometimes quite long: a statement of opinion, a story, an analysis. But these new updates are something different. They're far shorter, far more frequent and less carefully considered.
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But as the days went by, something changed. Haley discovered that he was beginning to sense the rhythms of his friends' lives in a way he never had before. When one friend got sick with a virulent fever, he could tell by her Twitter updates when she was getting worse and the instant she finally turned the corner. He could see when friends were heading into hellish days at work or when they'd scored a big success. Even the daily catalogue of sandwiches became oddly mesmerizing, a sort of metronomic click that he grew accustomed to seeing pop up in the middle of each day.
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Each little update each individual bit of social information is insignificant on its own, even supremely mundane. But taken together, over time, the little snippets coalesce into a surprisingly sophisticated portrait of your friends' and family members' lives, like thousands of dots making a pointillist painting.
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when they do socialize face to face, it feels oddly as if they've never actually been apart. They don't need to ask, "So, what have you been up to?" because they already know. Instead, they'll begin discussing something that one of the friends Twittered that afternoon, as if picking up a conversation in the middle.
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The Japanese sociologist Mizuko Ito first noticed it with mobile phones: lovers who were working in different cities would send text messages back and forth all night tiny updates like "enjoying a glass of wine now" or "watching TV while lying on the couch." They were doing it partly because talking for hours on mobile phones isn't very comfortable (or affordable). But they also discovered that the little Ping-Ponging messages felt even more intimate than a phone call.
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wareness tools aren't as cognitively demanding as an e-mail message. E-mail is something you have to stop to open and assess. It's personal; someone is asking for 100 percent of your attention. In contrast, ambient updates are all visible on one single page in a big row, and they're not really directed at you. This makes them skimmable, like newspaper headlines; maybe you'll read them all, maybe you'll skip some.
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Dunbar figured that our maximum number of social connections would be similarly larger: about 150 on average. Sure enough, psychological studies have confirmed that human groupings naturally tail off at around 150 people: the "Dunbar number," as it is known. Are people who use Facebook and Twitter increasing their Dunbar number, because they can so easily keep track of so many more people?
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But where their sociality had truly exploded was in their "weak ties" loose acquaintances, people they knew less well. It might be someone they met at a conference, or someone from high school who recently "friended" them on Facebook, or somebody from last year's holiday party. In their pre-Internet lives, these sorts of acquaintances would have quickly faded from their attention. But when one of these far-flung people suddenly posts a personal note to your feed, it is essentially a reminder that they exist.
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Fritton joked to me that she no longer buys anything worth more than $50 without quickly checking it with her Twitter network.
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"I outsource my entire life," she said. "I can solve any problem on Twitter in six minutes."
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Danah Boyd, a fellow at Harvard's Berkman Center for Internet and Society who has studied social media for 10 years, published a paper this spring arguing that awareness tools like News Feed might be creating a whole new class of relationships that are nearly parasocial peripheral people in our network whose intimate details we follow closely online, even while they, like Angelina Jolie, are basically unaware we exist.
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Yet Ahan knows that she cannot simply walk away from her online life, because the people she knows online won't stop talking about her, or posting unflattering photos. She needs to stay on Facebook just to monitor what's being said about her. This is a common complaint I heard, particularly from people in their 20s who were in college when Facebook appeared and have never lived as adults without online awareness. For them, participation isn't optional. If you don't dive in, other people will define who you are. So you constantly stream your pictures, your thoughts, your relationship status and what you're doing right now! if only to ensure the virtual version of you is accurate, or at least the one you want to present to the world.
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When cyberspace came along in the early '90s, it was celebrated as a place where you could reinvent your identity become someone new.
"If anything, it's identity-constraining now," Tufekci told me. "You can't play with your identity if your audience is always checking up on you. I had a student who posted that she was downloading some Pearl Jam, and someone wrote on her wall, 'Oh, right, ha-ha I know you, and you're not into that.' " She laughed. "You know that old cartoon? 'On the Internet, nobody knows you're a dog'? On the Internet today, everybody knows you're a dog!
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The act of stopping several times a day to observe what you're feeling or thinking can become, after weeks and weeks, a sort of philosophical act. It's like the Greek dictum to "know thyself," or the therapeutic concept of mindfulness. (Indeed, the question that floats eternally at the top of Twitter's Web site "What are you doing?" can come to seem existentially freighted. What are you doing?) Having an audience can make the self-reflection even more acute, since, as my interviewees noted, they're trying to describe their activities in a way that is not only accurate but also interesting to others: the status update as a literary form.
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28 Sep 08
Adriana Lukasambient awareness and intimacy - I find myself using these terms to explain to people why things like twitter and other social web tools are important and work.
facebook social twitter behaviour web delicious socialnetwork
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