This link has been bookmarked by 3 people . It was first bookmarked on 19 Apr 2008, by Johannes Kleske.
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Benjamin WiedenmannMilestone Paper zum Thema User-Generated Content & Social Media
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Kai MüllerUser-Generated Content and Social Media Advertising Overview,” is a milestone document that helps marketers, agencies and publishers better understand how these platforms have fundamentally altered the digital experience for consumers and advertisers. The report defines UGC and social media, provides a detailed overview of the latest advertising opportunities, and details case studies of campaigns that have successfully utilized UGC and social media.
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Johannes Kleske"User-Generated Content and Social Media Advertising Overview,” is a milestone document that helps marketers, agencies and publishers better understand how these platforms have fundamentally altered the digital experience for consumers and advertisers. The report defines UGC and social media, provides a detailed overview of the latest advertising opportunities, and details case studies of campaigns that have successfully utilized UGC and social media.
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