Birds of a Feather Shop Together - The Diigo Meta page

• 15 May 09
  

  Gideon Rosenblatt

  A more powerful predictor of John's purchasing behavior is what his friends are doing and buying. For instance, people interested in wine tend to hang out with people who also are interested in wine. And if a company is pitching a product, its best prospe

  engagement_platform psychographics socialnetworking socialgraph engagement sociographic groundwire myblog

• 17 Apr 09
  

  Andrew Murphie

  marketing

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  marketing

• 

  More and more I realize that to belong to a network is to be a steward of that network.

  send_to_twitter auren_hoffman huffingtonpost marketing psychographics social_graphics rapleaf demographics social_media_marketing social_networks

  • If your friends have a very different psychological makeup than you, then, yes, using your relationship to them to target would be truly sociographic rather than psychographic, but would it be very successful? We all have many friends who are quite different from us (one of my best friends growing up was a huge Duran Duran fan while I was into Iron Maiden) which is great for having an interesting dinner party but I do wonder if it helps that much with marketing?

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