Jerry Seinfeld: Microsoft's New $10 Million Pitchman - The Diigo Meta page

• 27 Aug 08
  

  F Anderson

  Ah, Microsoft. Just as the Mac is releasing a set of ads that focus on the fact that they can transfer files from a PC to a Mac free of charge (”just like that”), Microsoft has decided to carry out one of their biggest advertising campaigns in recent time

  technology microsoft business blog apple advertising socialmedia

• 21 Aug 08
  

  Andy Brudtkuhl

  Microsoft Corp., weary of being cast as a stodgy oldster by Apple Inc.'s advertising, is turning for help to Jerry Seinfeld.
  
  The software giant's new $300 million advertising campaign, devised by a newly hired ad agency, has been closely guarded. But Mr. Seinfeld will be one of the key celebrity pitchmen, say people close to the situation. He will appear with Microsoft Chairman Bill Gates in ads and receive about $10 million for the work, they say.

  getanewbrowser microsoft business advertising

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