rapid growth in consumption of broadband video among adult Internet users.
six out of ten (61%) high speed Internet users watch/download online video content at least once a week and 86% do so on a monthly basis, compared to 45% and 71%, respectively, in the 2006 study.
The vast majority (70%) of Internet users who watch TV online say do so because they missed the episode on TV.
About two out of ten (18%) of these respondents say they watch TV shows online to watch them a second time (after having watched them on TV), or that they watch TV shows online just when they happen to find them or when someone else tells them about them (20%).
Conversely, one out of ten (13%) Internet users who watch TV shows online say they watch them directly online, and not on regular TV.
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