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08 May 08
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SIX IN TEN INTERNET USERS WATCH ONLINE VIDEO CONTENT WEEKLY, UP 36% FROM LAST YEAR
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rapid growth in consumption of broadband video among adult Internet users
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six out of ten (61%) high speed Internet users watch/download online video content at least once a week and 86% do so on a monthly basis, compared to 45% and 71%, respectively, in the 2006 study.
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eported weekly viewing of full episodes of television shows doubled from last year, with 16% of high speed Internet users watching TV online on a weekly basis.
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NBC and ABC are the networks Internet users mention the most frequently for online TV content
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The vast majority (70%) of Internet users who watch TV online say do so because they missed the episode on TV.
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About two out of ten (18%) of these respondents say they watch TV shows online to watch them a second time (after having watched them on TV)
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or that they watch TV shows online just when they happen to find them or when someone else tells them about them (20%).
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Conversely, one out of ten (13%) Internet users who watch TV shows online say they watch them directly online, and not on regular TV.
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Among those with video-enabled handheld devices, one-third (35%) watch video on their devices at least weekly and 62% do so at least monthly, translating to eighteen percent (18%) of Internet users overall who watch video content on a handheld device at least monthly.
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This figure is up from 8% just one year ago.
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the data suggest that broadband video is not cannibalistic to linear video, but rather, an enhancement to the consumers’ “traditional” TV experience.”
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13 Dec 07
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