Commentary: The growing use of DVRs - The Diigo Meta page

• 30 Apr 09
  

  Melanie Grundmann

  dvr AdSkip

  • About 6% of TV commercials in the U.S. are fast-forwarded because
    of DVRs, reflecting about $5 billion in what some consider wasted
    spending. By the end of 2011, about 16% of commercials will be
    skipped.
  • There are about 30 million DVR households, a number expected to
    rise to 50 million -- or 49% of U.S. households -- by the end of
    2011.
  • 3 more annotations...
  • • When a show is time-shifted, as many as 70% of ads are
      avoided,
    • All these numbers add up to 16% of commercials being skipped by the
      end of 2011, an opportunity loss of about $14 billion.
      
    • For some shows, as
      much as 25% of time-shifted viewing happens after three days have
      passed.
• 29 Apr 09
  

  Eubin Kim

  There are about 30 million DVR households, a number expected to rise to 50 million -- or 49% of U.S. households -- by the end of 2011. When a show is time-shifted, as many as 70% of ads are avoided, and as users get accustomed to their DVRs, they watch more and more TV in time-shifted mode.

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