This link has been bookmarked by 11 people . It was first bookmarked on 26 Sep 2007, by Joy Yee Mon.
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11 Mar 12
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dvantages
Disadvantages
Items are weighted or valued rather than subjects More difficult to construct than a Likert scale Easier to construct than a Guttman scale No more reliable than a Likert scale Measures only agreement or disagreement -
he number beside each response becomes the value for that response and the total score is obtained by adding the values for each response, hence the reason why they are also called 'summated scales'
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'attitude scales do not need to be factually accurate - they simply need to reflect one possible perception of the truth. ……[respondents] will not be assessing the factual accuracy of each item, but will be responding to the feelings which the statement triggers in them'
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16 Mar 11
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10 Feb 11
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15 Jun 09
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18 Jun 08
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13 Mar 08
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