This link has been bookmarked by 6 people . It was first bookmarked on 15 May 2008, by darth guru.
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19 May 08
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18 May 08
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When Apple approached record companies about selling their music digitally five years ago, they "were extremely cautious and required Apple to protect their music from being illegally copied", according to Steve Jobs's recollection of the process. That meant using digital rights management (DRM) - a software wrapper - to protect songs from unlimited copying. Jobs says it is crucial to the contract: "If our DRM system is compromised and their music becomes playable on unauthorized devices, we have only a small number of weeks to fix the problem or they can withdraw their entire music catalog from our iTunes store."
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party
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16 May 08
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David JenningsQuite an interesting overview and perspective on who DRM has actually benefited (Apple), and how its removal has been a tactic to chip away the position that developed. Ends with some speculation from Mark Mulligan on how the market may develop from here.
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Mark Mulligan, digital music analyst at Jupiter Research, also expects Apple to change its approach. "It's highly likely Apple will get into the next-generation service game. That could be Apple selling iPods preinstalled with unlimited access to music, or with a bundle to a subscription offering," he says. Mulligan sees the market evolving into multiple tiers. At the top end, a minority will be willing to pay a premium for the best quality, DRM-free downloads. The middle tier will be "subsidised offerings like Nokia's Comes With Music, where you buy a device and the cost of the music is included subsidised"; while at the bottom will be advertising-supported services such as Qtrax, SpiralFrog and We7, where free music is paid for by embedded advertising.
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15 May 08
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