saved by56 people, first byNiels Schuddeboom on 2008-03-09, last byPeter Giger on 2008-08-15
From Prince Harry in Afghanistan to Tom Cruise ranting about Scientology and footage from the Burmese uprising, blogging has never been bigger. It can help elect presidents and take down attorney generals while simultaneously celebrating the minutiae of our everyday obsessions. Here are the 50 best reasons to log on
The history of political blogging might usefully be divided into the periods pre- and post-Huffington. Before the millionaire socialite Arianna Huffington decided to get in on the act, bloggers operated in a spirit of underdog solidarity. They hated the mainstream media - and the feeling was mutual.
Bloggers saw themselves as gadflies, pricking the arrogance of established elites from their home computers, in their pyjamas, late into the night. So when, in 2005, Huffington decided to mobilise her fortune and media connections to create, from scratch, a flagship liberal blog she was roundly derided. Who, spluttered the original bloggerati, did she think she was?
But the pyjama purists were confounded. Arianna's money talked just as loudly online as off, and the Huffington Post quickly became one of the most influential and popular journals on the web. It recruited professional columnists and celebrity bloggers. It hoovered up traffic. Its launch was a landmark moment in the evolution of the web because it showed that many of the old rules still applied to the new medium: a bit of marketing savvy and deep pockets could go just as far as geek credibility, and get there faster.
To borrow the gold-rush simile beloved of web pioneers, Huffington's success made the first generation of bloggers look like two-bit prospectors panning for nuggets in shallow creeks before the big mining operations moved in. In the era pre-Huffington, big media companies ignored the web, or feared it; post-Huffington they started to treat it as just another marketplace, open to exploitation. Three years on, Rupert Murdoch owns MySpace, while newbie amateur bloggers have to gather traffic crumbs from under the table of the big-time publishers.
Least likely to post 'I'm so over this story - check out the New York Times'
Boing Boing chronicles cases where despotic regimes have silenced or imprisoned bloggers. It helped channel blogger scorn on to Yahoo and Google when they kowtowed to China's censors in order to win investment opportunities. It was instrumental in exposing the creeping erosion of civil liberties in the US under post-9/11 'Homeland Security' legislation. And it routinely ridicules attempts by the music and film industries to persecute small-time file sharers and bedroom pirates instead of getting their own web strategies in order. It does it all with gentle, irreverent charm, polluted only occasionally with gratuitous smut.
Their dominance of the terrain where technology meets politics makes the Boing Boing crew geek aristocracy.
One of the early wave of blogging pioneers, web designer Jason Kottke started keeping track of interesting things on the internet as far back as 1998. The site took off, boosted partly through close links to popular blog-building website Blogger (he later married one of the founders). And as the phenomenon grew quickly, Kottke became a well-known filter for surfers on the lookout for interesting reading.
Kottke remains one of the purest old-skool bloggers on the block - it's a selection of links to websites and articles rather than a repository for detailed personal opinion - and although it remains fairly esoteric, his favourite topics include film, science, graphic design and sport. He often picks up trends and happenings before friends start forwarding them to your inbox. Kottke's decision to consciously avoid politics could be part of his appeal (he declares himself 'not a fan'), particularly since the blog's voice is literate, sober and inquiring, unlike much of the red-faced ranting found elsewhere online.
A couple of key moments boosted Kottke's fame: first, being threatened with legal action by Sony for breaking news about a TV show, but most notably quitting his web-design job and going solo three years ago. A host of 'micropatrons' and readers donated cash to cover his salary, but these days he gets enough advertising to pay the bills. He continues to plug away at the site as it enters its 10th year.
Least likely to post 'Look at this well wicked vid of a dog on a skateboard'
His site is now ranked the third-most popular blog in the world by search engine Technorati, spawning a mini-empire of websites and conferences as a result. Business Week named Arrington one of the 25 most influential people on the web, and Techcrunch has even scored interviews with Barack Obama and John McCain.
With a horde of hungry geeks and big money investors online, Techcrunch is the largest of a wave of technology-focused blog publishers to tap into the market - GigaOm, PaidContent and Mashable among them - but often proves more contentious than its rivals, thanks to Arrington's aggressive relationships with traditional media and his conflicts of interest as an investor himself.
One of the best-known personal bloggers (those who provide more of a diary than a soapbox or reporting service), Heather Armstrong has been writing online since 2001. Though there were personal websites that came before hers, certain elements conspired to make Dooce one of the biggest public diaries since Samuel Pepys's (whose diary is itself available, transcribed in blog form, at Pepysdiary.com). Primarily, Armstrong became one of the first high-profile cases of somebody being fired for writing about her job. After describing events that her employer - a dotcom start-up - thought reflected badly on them, Armstrong was sacked. The incident caused such fierce debate that Dooce found itself turned into a verb that is used in popular parlance (often without users realising its evolution): 'dooced - to be fired from one's job as a direct result of one's personal website'.
Behind Dooce stands an army of personal bloggers perhaps not directly influenced by, or even aware of, her work - she represents the hundreds of thousands who decide to share part of their life with strangers.
Armstrong's honesty has added to her popularity, and she has written about work, family life, postnatal depression, motherhood, puppies and her Mormon upbringing with the same candid and engaging voice. Readers feel that they have been brought into her life, and reward her with their loyalty. Since 2005 the advertising revenue on her blog alone has been enough to support her family.
Least likely to post 'I like babies but I couldn't eat a whole one'
At some point during the disputed US election of 2000 - when Al Gore was famously defeated by a few hanging chads - Joshua Micah Marshall lost patience. Despite working as a magazine editor, Marshall chose to vent on the web. Eight years later Talking Points Memo and its three siblings draw in more than 400,000 viewers a day from their base in New York.
Marshall has forged a reputation, and now makes enough money to run a small team of reporters who have made an impact by sniffing out political scandal and conspiracy. 'I think in many cases the reporting we do is more honest, more straight than a lot of things you see even on the front pages of great papers like the New York Times and the Washington Post,' he said in an interview last year. 'But I think both kinds of journalism should exist, should co-exist.'
Although his unabashed partisan approach is admonished by many old-fashioned American reporters, Marshall's skills at pulling together the threads of a story have paid dividends. Last year he helped set the agenda after George Bush covertly fired a string of US attorneys deemed disloyal to the White House. While respected mainstream media figures accused Marshall of seeing conspiracy, he kept digging: the result was the resignation of attorney general Alberto Gonzales, and a prestigious George Polk journalism award for Marshall, the first ever for a blogger.
Least likely to post 'Barack is so, like, gnarly to the max'
He's a shameless publicity whore, too. His reality show premiered on VH1 last year, and his blogsite is peppered with snaps of him cuddling Paris Hilton at premieres. Fergie from Black Eyed Peas alluded to him in a song, and Avril Lavigne phoned, asking him to stop writing about her after he repeatedly blogged about her lack of talent and her 'freakishly long arm'.
Least likely to post 'Log on tomorrow for Kofi Annan's live webchat'
Among the most visited blogs in the world is that of Beppe Grillo, a popular Italian comedian and political commentator, long persona non grata on state TV, who is infuriated daily - especially by corruption and financial scandal in his country.
A typical blog by Grillo calls, satirically or otherwise, for the people of Naples and Campania to declare independence, requests that Germany declare war on Italy to help its people ('We will throw violets and mimosa to your Franz and Gunther as they march through') or reports on Grillo's ongoing campaign to introduce a Bill of Popular Initiative to remove from office all members of the Italian parliament who've ever had a criminal conviction. Grillo's name for Mario Mastella, leader of the Popular-UDEUR centre-right party, is Psychodwarf. 'In another country, he would have been the dishwasher in a pizzeria,' says Grillo. Through his blog, he rallied many marchers in 280 Italian towns and cities for his 'Fuck You' Day last September.
Least likely to post 'Sign up to our campaign to grant Silvo Berlusconi immunity'
Microsiervos, which began in 2001, took its name from Douglas Coupland's novel Microserfs, a diary entry-style novel about internet pioneers. It is run by Alvy, Nacho and Wicho, three friends in Madrid, who blog in Spanish. The second most popular blog in Europe and the 13th most popular in the world (according to eBizMBA), Microsiervos concerns itself with science, curiosities, strange reality, chance, games, puzzles, quotations, conspiracies, computers, hacking, graffiti and design. It is informal, friendly and humorous, moving from news of an eccentric new letter font to reflections on the discovery of the Milky Way having double the thickness it was previously thought to have.
Least likely to post 'The internet is, like, so over'
No matter what happens between now and 4 November, you can be certain the US presidential election of 2008 will be among the most historically important and dramatic of any fought. Having an informed opinion will be a must, but if you are as yet unable to tell your Iowa Caucus from your Feiler Faster Thesis, Marbury – a British blog on American politics – is the place to start. The site's creator, Ian Leslie, is an ex-expat who fell for American politics during a four-year stint living in New York. The site signposts important events and interesting analyses, gives context and witty commentary on everything from the most serious speeches to the silliest election-themed YouTube clips. And West Wing fans will be pleased to note that the blog's name is a reference to the show's British ambassador to the United States, Lord John Marbury, who, appropriately enough, provided an eccentrically British but reliably insightful appraisal of American politics.
Least likely to post 'Is it just me or is Romney getting cuter?'
As ideas go, this one is pretty simple. Man wanders around Manhattan with a camera. Spots someone whose outfit he likes. Asks if he can take a picture. Goes home and posts it on his blog. But the man in question is Scott Schuman, who had 15 years' experience working at the high-fashion end of the clothing industry before starting The Sartorialist. He's got a sharp eye for a good look, a gift for grabbing an on-the-hoof pic and an unwavering enthusiasm for people going the extra mile in the name of style. Minimalist it might be, but his site – a basic scroll of full-length street portraits, occasionally annotated with a brief note – is mesmeric and oddly beautiful. The site attracts more than 70,000 readers a day and has been named one of Time's Top 100 Design Influences. So if you're out and about and a guy called Scott asks to take your picture, just smile. You're about to become a style icon.
Least likely to post 'Sometimes you need to chill in a shellsuit'
Taking the protest online, Students for a Free Tibet (SFT) is a global, grassroots network of students campaigning to free Tibet, which has been occupied by China since 1950. Students in Tibet face arrest for posting on the site, but many escape to blog about their experiences in exile. With a history of direct action, the group is now uniting worldwide members through the web, blogging to spread word of news and protests, and using sites like Facebook to raise funds. The organisation, which was founded in 1994 in New York, spans more than 35 countries and gets up to 100,000 hits a month. In 2006, SFT used a satellite link at Mount Everest base camp to stream live footage on to YouTube of a demonstration against Chinese Olympic athletes practising carrying the torch there. Later this year the web will be a critical tool in organising and reporting protests during the games. 'SFT plans to stage protests in Beijing during the games and post blogs as events unfold,' says Iain Thom, the SFT UK national co-ordinator. 'But for security reasons we can't reveal details of how or where yet.' Similarly, a massive protest in London on 10 March will be the subject of intense cyber comment. In response, the site has fallen victim to increasingly sophisticated cyber attacks. Investigations have traced the sources back to China, leading to speculation that the Chinese authorities are trying to sabotage the site to stop online critics.
Least likely to post 'Hey guyz, any hotties in the Nepal region?!'
Following in the footsteps of Belle de Jour – the anonymous blogger claiming to be a sex worker – the girl with a one track mind started writing in open, explicit terms about her lively sex life in 2004. By 2006, the blog was bookified and published by Ebury, and spent much time on bestseller lists, beach towels and hidden behind the newspapers of serious-looking commuters. Though she was keen to retain her anonymity and continue her career in the film industry, author 'Abby Lee' was soon outed as north Londoner Zoe Margolis by a Sunday newspaper.
Least likely to post 'I've got a headache'
Founded by Peter Cashmore in 2005, Mashable is a social-networking news blog, reporting on and reviewing the latest developments, applications and features available in or for MySpace, Facebook, Bebo and countless lesser-known social-networking sites and services, with a special emphasis on functionality. The blog's name Mashable is derived from Mashup, a term for the fusing of multiple web services. Readers range from top web 2.0 developers to savvy 13-year-olds wishing for the latest plug-ins to pimp up their MySpace pages.
Least likely to post 'But why don't you just phone them up?'
With a title pulled from Immanuel Kant's famous statement that 'out of the crooked timber of humanity, no straight thing was ever made', it's an amalgam of academic and political writing that has muscled its way into the epicentre of intelligent discussion since its conception in 2003. Formed as an internet supergroup, pulling several popular intellectual blogs together, Crooked Timber now has 16 members – largely academics – across the US, Europe, Australia and Asia. The site has built itself a reputation as something of an intellectual powerhouse; a sort of global philosophical thinktank conducted via blog.
Least likely to post 'Did anyone see Casualty last night?'
The tagline of a new book hitting British shelves reads 'In Paris, in love, in trouble', but if it were telling the whole story, perhaps it should read 'In public' too. Bored at work one day in 2004, expat secretary Catherine Sanderson happened upon the concept of blogging. With a few clicks and an impulse she created her own blog, and quickly gathered fans who followed her life in Paris, the strained relationship with her partner and adventures with her toddler. And there was plenty of drama to watch: within a year her relationship had broken up, and she'd met a new man who wooed her online. Readers were mesmerised by her unflinching dedication to telling the whole story, no matter how she would be judged. Soon afterwards, however, Sanderson's employers found out about the blog and promptly fired her. Defeat turned into victory, however, with the press attention she gathered from the dismissal not only securing victory in an industrial tribunal, but also helping her score a lucrative two-book deal with Penguin.
Least likely to post 'J'ai assez parle de moi, qu'est-ce que vous pensez?'
Founded in 2004 by John Amato (a professional saxophonist and flautist), Crooks and Liars is a progressive/liberal-leaning political blog, with over 200m visitors to date, which is illustrated by video and audio clips of politicians and commentators on podiums, radio and TV. Readers post a variety of comments on political talking points of the day, although 9/11 conspiracy theories are often deleted, and there is a daily round-up of notable stories on other political blogs.
Least likely to post 'So just what is a caucus?'
Samizdata is one of Britain's oldest blogs. Written by a bunch of anarcho-libertarians, tax rebels, Eurosceptics and Wildean individualists, it has a special niche in the political blogosphere: like a dive bar, on the rational side of the border between fringe opinion and foam-flecked paranoid ranting. Samizdata serves its opinions up strong and neat, but still recognisable as politics. On the other side of the border, in the wilderness, the real nutters start.
Least likely to post 'I'd say it's six of one, half a dozen of the other'
It's dry, real, and deafeningly practical, but for an online writing-for-the-internet blog, Copyblogger, founded in 2006, is remarkably interesting. Swelling with advice on online writing, it's an essential tool for anyone trying to make themselves heard online, whether commenting on a discussion board or putting together a corporate website.
Least likely to post 'Social networking – it's just a phase'
