Nine areas with high levels of obesity are to be designated "healthy towns" where the NHS and local authorities will use commercial marketing techniques to reward people who adopt healthier lifestyles, the government said
Nine areas with high levels of obesity are to be designated "healthy towns" where the NHS and local authorities will use commercial marketing techniques to reward people who adopt healthier lifestyles, the government said yesterday.
The health secretary, Alan Johnson, allocated £30m to test ways of changing people's behaviour to avert an epidemic of obesity, which he described as England's "biggest health challenge".
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