This link has been bookmarked by 2 people . It was first bookmarked on 09 Mar 2009, by Jesslyn 宜芳.
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09 Mar 09
Yule HeibelA Silicon Valley CEO addresses the newspaper business model. While not written in response to David Carr's NYT piece, it's a great riposte and refutation of same. Favorite bit:
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Companies in Silicon Valley depend on having a fast-paced culture of innovation where no ideas are bad ideas, all voices are heard, technology is embraced not feared, and you are irrelevant if you aren't open to change. To achieve aggressive goals in competitive environments, teams have to work together without hidden agendas or obsessive attention to where in the chain of command a new idea originates.
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I especially like the last clause in the last sentence. That "obsessive attention to where in the chain of command a new idea originate(d)" has dragged many a good idea into the Kingdom of the Cynical.the_guardian nathan_richardson newspapers business_model media
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One day I was invited to a meeting to brainstorm about, of all things, the width of the Wall Street Journal. After I made a suggestion that was somewhere between novel and off the wall, the then-publisher leaned on the table, looked at me and said: "How old are you, young man?" The suggestion was clear: If you're under 40, you can't possibly understand the newspaper business. I still wish my response, though impolitic, had been: "How old is your thinking?"
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While I don't have a quick fix for the newspaper industry's problems, I know one thing: The very companies that are ensuring newspapers' online traffic/existence should be leading the dialogue on their survival. Yahoo, Microsoft (NSDQ: MSFT), Google (NSDQ: GOOG) and AOL (NYSE: TWX) - not the editors, journalists and cadre of analysts who have led the newspapers to the brink - should be put in charge of identifying ways to keep a select number of news outlets viable.
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There are three reasons why the tech leaders should be driving this bus: their culture of innovation; their dependence on newspapers; and their track record of creating and growing sources of online revenue.
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Companies in Silicon Valley depend on having a fast-paced culture of innovation where no ideas are bad ideas, all voices are heard, technology is embraced not feared, and you are irrelevant if you aren't open to change. To achieve aggressive goals in competitive environments, teams have to work together without hidden agendas or obsessive attention to where in the chain of command a new idea originates.
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Top news sites such as WashingtonPost.com, NYTimes.com and Marketwatch.com derive an average of 50% to 65% of their traffic from the big portals. Consumers have spoken, and they prefer going to the portals to be directed to their news sources.
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