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From 'why?' to 'why not?', the internet revolution | Media | The Guardian - The Diigo Meta page

www.guardian.co.uk/...internet-future - Cached - Annotated View

Yule Heibel's personal annotations on this page

lampertina
Lampertina bookmarked on 2009-05-19 clay_shirky newspapers journalism business_model online_media the_guardian

Great article by Clay Shirky on the changed status of media production, who owns it, who controls it, with an astute take on abundance. ("That era, when media were shaped by the scarcity of production and by the judgment of professionals, has ended.")

  • Prior to the internet, the costs of reproduction and distribution created an asymmetry of access: every time someone bought a radio or a television, the number of media consumers increased by one, but the number of producers didn't budge. The internet, on the other hand, moves the basic mechanism of reproduction and distribution into a lattice of shared infrastructure, paid for by all and accessible to all.
  • The computers connected to the edges of this network are not imbalanced as in the old model, where it cost a great deal to own a TV station but little to own a TV. Instead, they are balanced like the telephone - if you can listen, you can talk; if you can read, you can publish; if you can watch, you can record. This does not mean the average user can write a compelling novel or create a good film, but being able to produce anything at all is a huge change, relative to the consumer's previous silence.
  • Even more dramatically, users who have one good thing in them - one recipe, one video, one political rant - can now produce that one thing and be heard by millions, without needing a contract and without securing any long-term audience. The 15th-century rationale came, at base, from the economic risk of spending time and effort producing bad material. Those economic limitations are gone; the question every amateur creator asks themselves every day isn't "Why publish this?" but "Why not?"
  • This shift means we are in the middle of the greatest increase in expressive capability in human history: more people can communicate more things to more people than at any time. It's possible to lament a media culture with this many new participants - average quality falls, august businesses are destroyed - but this also happened with the spread of printing. The question isn't whether we want a medium that lets everyone produce content; we've got it. The question now is how we use it.

This link has been bookmarked by 6 people . It was first bookmarked on 18 May 2009, by Yann Leroux.

  • 30 May 09
    sandrafish
    sandra fish

    clayshirky journalism business future

  • 19 May 09
    lampertina
    Yule Heibel

    Great article by Clay Shirky on the changed status of media production, who owns it, who controls it, with an astute take on abundance. ("That era, when media were shaped by the scarcity of production and by the judgment of professionals, has ended.")

    clay_shirky newspapers journalism business_model online_media the_guardian

    • Prior to the internet, the costs of reproduction and distribution created an asymmetry of access: every time someone bought a radio or a television, the number of media consumers increased by one, but the number of producers didn't budge. The internet, on the other hand, moves the basic mechanism of reproduction and distribution into a lattice of shared infrastructure, paid for by all and accessible to all.
    • The computers connected to the edges of this network are not imbalanced as in the old model, where it cost a great deal to own a TV station but little to own a TV. Instead, they are balanced like the telephone - if you can listen, you can talk; if you can read, you can publish; if you can watch, you can record. This does not mean the average user can write a compelling novel or create a good film, but being able to produce anything at all is a huge change, relative to the consumer's previous silence.
    • 2 more annotations...
  • 18 May 09
    allgood2
    allgood2 Allgood

    The era when a small set of professionals controlled media creation is over. Anyone can now say anything to anyone. Make no mistake, says Clay Shirky - the web is the biggest media revolution since the printing press

  • felicopter
    Rohan Jayasekera

    restructuring shirky

  • yannleroux
    Yann Leroux
  • rolandlegrand
    roland legrand

    internet future newmedia trends publishing media clayshirky