How Teenagers Consume Media: the report that shook the City | Business | guardian.co.uk

29 Nov 09

Alexis Antonelli

User_Groups

24 Jul 09

Paul Espinosa

social media trends

23 Jul 09

wee simeon

21 Jul 09

Lisa M Lane

articles

19 Jul 09

Nedra Isenberg

technology media research news youth teenagers

16 Jul 09

Paul Ak

teenagers technology media research Twitter news

Newn improved

shift teenagers

Michelle Krill

shift teenagers

peir ric

pratiques culturelles adolescence media internet

Cherice Montgomery

Nothing all that ground-breaking for people familiar with web 2.0 and teens, except that it very simply tells adults that teens do not buy into their systems.

TeensNTech for:ckendall for:annyfritzen for:kidmozart

This is because going to the cinema is not usually about the film, but the experience –and getting together with friends.

15 Jul 09

mailforlen yahoo

dourivan Lima

The research note written by a 15-year-old Morgan Stanley intern that dismisses Twitter and traditional media sources

Brad Graham

ux

Allan Briggs

youth technology

François S

research Twitter youth Morgan Stanley marketing

14 Jul 09

Mrs. Skotnicki

The full report written by Matthew Robson (15 years old).

e4blog teens technology

Ed C

technology media research guardian.co.uk youth

Yam Chi-Keung

media youth technology

Sarah Horrigan

This is the full copy of the research note written by Matthew Robson (aged 15 years and seven months), an intern at Morgan Stanley, which caused a stir after it was published by the bank

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Tom Krieglstein

A 15yr old intern at Morgan Stanley did a study of teens with some expected results but laid out all at once for people to see (but often times it seems like his own opinion)

study research data teens technology trends MorganStanley internet cellphones music games radio newspaper tv

- Tom Krieglstein on 2009-07-17
  
  Where does it talk about how he did this study, or actual quanitative numbers from the study?
Most teenagers nowadays are not regular listeners to radio.
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- online sites streaming music for free
- Most teenagers watch television, but usually there are points in the year where they watch more than average. This is due to programs coming on in seasons, so they will watch a particular show at a certain time for a number of weeks (as long as it lasts) but then they may watch no television for weeks after the program has ended.
- Teenagers are also watching less television because of services such as BBC iPlayer, which allows them to watch shows when they want.
- Whilst watching TV, adverts come on quite regularly (18 minutes of every hour) and teenagers do not want to watch these, so they switch to another channel, or do something else whilst the adverts run.
- - Tom Krieglstein on 2009-07-17
    
    Doesn't this just sound like his opinion (thouh I'm sure it's true) is not very scientific.
- No teenager that I know of regularly reads a newspaper, as most do not have the time and cannot be bothered to read pages and pages of text while they could watch the news summarised on the internet or on TV.
- The most common console is the Wii
- PC gaming has little or no place in the teenage market.
- PC games are relatively easy to pirate and download for free, so many teenagers would do this rather than buy a game. In contrast, it is near impossible to obtain a console game for free.
- Facebook is the most common, with nearly everyone with an internet connection registered and visiting >4 times a week.
- teenagers do not use twitter. Most have signed up to the service, but then just leave it as they realise that they are not going to update it (mostly because texting twitter uses up credit, and they would rather text friends with that credit). In addition, they realise that no one is viewing their profile, so their 'tweets' are pointless.
- Outside of social networking, the internet is used primarily as a source of information for a variety of topics
- Teenagers never use real directories (hard copy catalogues such as yellow pages).
- They also do not use services such as 118 118 because it is quite expensive and they can get the information for free on the internet, simply by typing it into Google.
- Most teenagers enjoy and support viral marketing
- Outdoor advertising usually does not trigger a reaction in teenagers
- eenagers listen to a lot of music
- They are very reluctant to pay for it (most never having bought a CD) and a large majority (8/10) downloading it illegally from file sharing sites.
- Teenagers visit the cinema quite often, regardless of what is on
- This is because going to the cinema is not usually about the film, but the experience –and getting together with friends.
- Some teenagers choose to download the films off the internet, but this is not favourable as the films are usually bad quality, have to be watched on a small computer screen and there is a chance that they will be malicious files and install a virus.
- 99% of teenagers have a mobile phone and most are quite capable phones.
- As a rule, teenagers have phones on pay as you go. This is because they cannot afford the monthly payments, and cannot commit to an 18-month contract.
- Usually, teenagers only use their phone for texting, calling.
  Features such as video messaging or video calling are not used –because they are expensive,
- Teenagers do not upgrade their phone very often, with most upgrading every two years. They usually upgrade on their birthday when their parents will buy them a new phone, as they do not normally have enough money to do it themselves.

Dean Stringer

technology media research news

McKay Whisenhunt III

The research note written by a 15-year-old Morgan Stanley intern that dismisses Twitter and traditional media sources

13 Jul 09

Kelly Faulkner

The research note written by a 15-year-old Morgan Stanley intern that dismisses Twitter and traditional media sources

technology media news research tech mobiles internet tv results article

Andrea Zellner

technology media Twitter news research

Jason Yeoman

Clay Burell

teens technology media Twitter research

Mary Worrell

new_media media teens web_2.0 television newspapers from_delicious

kfive9

Admin_Lic_projects_resources Edu_Policy_Resources

Larry Hawes

This is the full copy of the research note written by Matthew Robson (aged 15 years and seven months), an intern at Morgan Stanley, which caused a stir after it was published by the bank

twitter social software teens adoption generation

davidchapman

What is not? (hot, that is!)

• Anything with wires

Sarah HL

Stewart Pollock

This is the full copy of the research note written by Matthew Robson (aged 15 years and seven months), an intern at Morgan Stanley, which caused a stir after it was published by the bank

News youth internet technology

J Lindsayjones

theeruditefrog

research guardian.co.uk technology media omfmedia web

Vladimir Hrouda

The research note written by a 15-year-old Morgan Stanley intern that dismisses Twitter and traditional media sources

Morgan Stanley Media business Twitter Technology UK news Business

Wayne Barry

Most teenagers nowadays are not regular listeners to radio. They may occasionally tune in, but they do not try to listen to a program specifically. The main reason teenagers listen to the radio is for music, but now with online sites streaming music for free they do not bother, as services such as last.fm do this advert free, and users can choose the songs they want instead of listening to what the radio presenter/DJ chooses.

social media digital divide digital natives media technology digital

aurelien v76

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