This link has been bookmarked by 8 people . It was first bookmarked on 01 Sep 2008, by juremes sss.
As the pace of medical innovation slows to a crawl, how do drug companies stay in profit? By 'discovering' new illnesses to fit existing products. But, says Ben Goldacre, for most problems the cure will never be found in a pill
ben_goldacre opinion science research pseudoscience journalism advertising bullshit food books
We love this stuff. It isn't done to us, we invite it, and we buy it, because we want to live in a simple universe of rules with justice, easy answers and predictable consequences. We want pills to solve complex social problems like school performance. We want berries to stop us from dying and to delineate the difference between us and the lumpen peasants around us. We want nice simple stories that make sense of the world.nd if you make us think about anything else more complicated, we will open our mouths, let out a bubble or two, and float off - bored and entirely unphased - to huddle at the other end of our shiny little fishbowl eating goji berries.
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