Who's REALLY running your store? - The Diigo Meta page

• 22 Nov 06
  

  David Leal

  selling understanding usability

  • If  you want to increase sales, you've got to think  like your customers, see the entire process through  their eyes, walk a mile in their shoes
  • since you can’t  expect designers and programmers to be experts in sales,  you have to be the one to call the shots, and “just  say no” to design fantasies.
  • results from studies that prove  people out there don't even want fancy graphics  when they go shopping, nor do they care about background  music, animations, or any other “entertainment.” What  they do want is to find the information they need to make  their purchase quickly, easily, and safely. Also,  the rules of print design do not apply on a  website. When shoppers read a printed page, their eyes  gravitate toward the pictures. (Yeah, you knew that.) But  on a site, your site, their eyes avoid  the pictures and search for useful text.

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