results from studies that prove people out there don't even want fancy graphics when they go shopping, nor do they care about background music, animations, or any other “entertainment.” What they do want is to find the information they need to make their purchase quickly, easily, and safely. Also, the rules of print design do not apply on a website. When shoppers read a printed page, their eyes gravitate toward the pictures. (Yeah, you knew that.) But on a site, your site, their eyes avoid the pictures and search for useful text.
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