This link has been bookmarked by 1 people . It was first bookmarked on 03 Nov 2006, by David Leal.
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03 Nov 06
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You’ve probably got some subsidiary objectives for your site as well.
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- Has the sales path clearly and obviously mapped the actions your visitors should take?
- How well do you guide your visitors step by step?
- Where are the holes in the system?
- How many visitors are falling through them?
- What actions satisfy the objective?
- Who needs to be persuaded to take action?
- How do you persuade them most effectively to take action?
At the site level, you must always ask:
On top of these, at the level of every single one of your pages, as well as your site overall, you must always ask:
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Because you cannot manage what you cannot measure >. And you can’t determine what to measure if you do not have objectives. Tweaking tactics has value only if you are measuring objectives.
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Only when you understand WHAT your site is supposed to be doing will you > ever be able to create an effective persuasive architecture that motivates > your visitors to take action. > Only when you know the WHAT can you make heads and tails of the HOW, which leads you to defining your strategies and selecting your tactics. And only when you know the WHAT about your site will you ever be able to measure your web trends in a way that allows you to manage meaningfully.
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the very first question you’ve got to answer about your Web site is this: What is the overall goal of your site – what is the ultimate action you want to motivate?
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