This link has been bookmarked by 1 people . It was first bookmarked on 23 Oct 2006, by David Leal.
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23 Oct 06
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· > Get > your site to your visitor fast! Minimize download times > and don't bother with slow-loading graphics. If you can > get your site to download in under 10 seconds, your > visitor is far less likely to bail and up goes your > conversion rate. >
· > Make > your value proposition, or unique selling proposition > really, really clear. >
· > Give > your visitor immediate and powerful confirmation that > they’re in the right place, that you have what they’re > looking for. >
· > Make > sure your home page makes a crisp and professional > impression. >
· > Design > a site with super navigation that reflects an intuitive > buying process, superior content and delightfully clear > and simple checkout (with all the options, ma'am). > Easy-to-use sites have much higher conversion rates. >
· > No > bugs. Test, test and then test again to make sure your > site is error-free. Folks simply won't tolerate your > inability to get it right. They'll vote by leaving and > never coming back. Watch that conversion rate drop. >
· > Cater > to the visitor who knows what she wants right now. Give > your customers fewer clicks to complete a purchase and > your conversion rate will rise. The power of a one-click > purchase is sublime. >
· > Evaluate > how folks buy on your site and then tailor your offers > to their preferences. You might find that people want > bundled products rather than individual offerings, or > vice versa. Listen to your customers, and be willing to > get creative. >
· > Make > sure, before you go spending your advertising dollars, > that you invest in an excellent site. Don't do it > halfway, and don't design to please the designers or > programmers. Your customers reign. Keep 'em happy, and > they'll have you jumping up and down with higher > conversion rates. >
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