Can't Sell that on the Web! BALONEY! - The Diigo Meta page

• 23 Nov 06
  

  David Leal

  5 senses copywriting emotion selling

  • Good  copy not only offers descriptions, but makes connections,  creates images, draws on experience (either actual or  imagined) and, as we said at the beginning, involves  the reader. Most important, good copy unifies the product  with your prospect’s perceived need by exciting their emotions.
  • The  whole idea behind selling is to help your customer create  a vivid image in their mind in which they’re enjoying  the benefits of your product or service. It’s that  image that creates, in turn, a compelling desire to buy  your product or service. The key is to involve them  in the process by using active voice, compelling verbs,  powerful nouns, and evocative adjectives and adverbs.

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