The next phase of online sales history is going to belong to those who grasp and correctly apply the concept of what might be called a digital salesperson: a website that performs all the functions an expert human salesperson would in the real world, is able to guide the prospect through all five steps of a professional sale, acknowledges how different people want to be sold and can adapt to those needs.
Successful selling is human-centered - people meeting the needs of people based on a series of steps understood, either explicitly or implicitly, by all participants.
the Internet does not change the fact that people do want to be sold (in a positive way), that buying is fundamentally an emotional decision, and that to be successful, sales must stay in touch with its human-centered roots regardless of the medium.
Would you like to comment?
Join Diigo for a free account, or sign in if you are already a member.