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- No participes en esquemas de enlaces destinados a mejorar la posición de tu sitio o a manipular los resultados del algoritmo PageRank en tu favor. Evita en concreto los enlaces a emisores de spam o "vecindarios indeseables" de la Web, ya que estos enlaces podrán influir negativamente en tu propia posición.
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Kevin KrejciFollowing these guidelines will help Google find, index, and rank your site
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Raphaëlle RIDARCHEn suivant les consignes ci-dessous, vous permettrez à Google de trouver, d'indexer et de classer plus facilement votre site. Même si vous décidez de ne pas suivre tous ces conseils, nous vous suggérons de lire attentivement la section "Consignes de qualité". Elle aborde en effet certaines des pratiques illicites susceptibles d'entraîner l'application de sanctions ou le retrait définitif des sites concernés de l'index Google. Lorsqu'un site a été sanctionné, il est possible qu'il n'apparaisse plus dans les résultats de Google.fr ni sur les sites partenaires de Google.
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Mimi Molina"Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the "Quality Guidelines," which outline some of the illicit practices that may lead to a site being removed entirely from the Google index or otherwise penalized"
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Guillaume MacaireEn suivant les consignes ci-dessous, vous permettrez à Google de trouver, d'indexer et de classer plus facilement votre site.
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Yoshihide Jimbo次のガイドラインに沿ってサイトを作成すると、Google のインデックスに登録されやすくなります。ガイドラインの提案項目を導入しないサイトでも、Google の検索結果から削除されるなどのペナルティが課せられる可能性のある不正行為について記述されている「品質に関するガイドライン」には目を通されますよう、お願い致します。
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Webmaster Guidelines
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Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the "Quality Guidelines," which outline some of the illicit practices that may lead to a site being removed entirely from the Google index or otherwise penalized. If a site has been penalized, it may no longer show up in results on Google.com or on any of Google's partner sites.
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Following these guidelines will help Google find, index, and rank your site.
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- Submit it to Google at http://www.google.com/addurl.html.
- Submit a Sitemap using Google Webmaster Tools. Google uses your Sitemap to learn about the structure of your site and to increase our coverage of your webpages.
- Make sure all the sites that should know about your pages are aware your site is online.
When your site is ready:
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Design and content guidelines
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- Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
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Offer a site map to your users with links that point to the important parts of your site. If the site map has an extremely large number of links, you may want to break the site map into multiple pages.
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- Keep the links on a given page to a reasonable number.
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- Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
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Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
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Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images. If you must use images for textual content, consider using the "ALT" attribute to include a few words of descriptive text.
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Make sure that your <title> elements and ALT attributes are descriptive and accurate.
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Check for broken links and correct HTML.
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If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
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Review our image guidelines for best practices on publishing images.
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Technical guidelines
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Use a text browser such as Lynx to examine your site, because most search engine spiders see your site much as Lynx would.
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Allow search bots to crawl your sites without session IDs or arguments that track their path through the site.
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Make sure your web server supports the If-Modified-Since HTTP header. This feature allows your web server to tell Google whether your content has changed since we last crawled your site.
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Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled. Make sure it's current for your site so that you don't accidentally block the Googlebot crawler.
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Visit http://www.robotstxt.org/faq.html to learn how to instruct robots when they visit your site. You can test your robots.txt file to make sure you're using it correctly with the robots.txt analysis tool available in Google Webmaster Tools.
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Make reasonable efforts to ensure that advertisements do not affect search engine rankings. For example, Google's AdSense ads and DoubleClick links are blocked from being crawled by a robots.txt file.
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Use robots.txt to prevent crawling of search results pages or other auto-generated pages that don't add much value for users coming from search engines.
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- Test your site to make sure that it appears correctly in different browsers.
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Monitor your site's performance and optimize load times.
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Google strongly recommends that all webmasters regularly monitor site performance using Page Speed, YSlow, WebPagetest, or other tools. For more information, tools, and resources, see Let's Make The Web Faster. In addition, the Site Performance tool in Webmaster Tools shows the speed of your website as experienced by users around the world.
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Quality guidelines
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These quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google may respond negatively to other misleading practices not listed here (e.g. tricking users by registering misspellings of well-known websites).
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If you believe that another site is abusing Google's quality guidelines, please report that site at https://www.google.com/webmasters/tools/spamreport.
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Google prefers developing scalable and automated solutions to problems, so we attempt to minimize hand-to-hand spam fighting. The spam reports we receive are used to create scalable algorithms that recognize and block future spam attempts.
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Quality guidelines - basic principles
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Make pages primarily for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as "cloaking
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Avoid tricks intended to improve search engine rankings.
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"Does this help my users? Would I do this if search engines didn't exist?"
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Don't participate in link schemes designed to increase your site's ranking or PageRank.
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- In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links.
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Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service
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Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google.
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- Don't create multiple pages, subdomains, or domains with substantially duplicate content.
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- Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.
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- If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.
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If you determine that your site doesn't meet these guidelines, you can modify your site so that it does and then submit your site for reconsideration.
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brent lawrenceSome advice from Google on how to make your site search engine friendly
google seo webmaster guidelines webdesign reference search web
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Google strongly recommends that all webmasters regularly monitor site performance using Page Speed, YSlow, WebPagetest, or other tools. For more information, tools, and resources, see Let's Make The Web Faster. In addition, the Site Performance tool in Webmaster Tools shows the speed of your website as experienced by users around the world.
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Enrique OrtizSi sigue estas directrices, ayudará a Google a buscar, indexar y clasificar su sitio en los resultados. Aunque decida no implementar ninguna de estas sugerencias, le recomendamos encarecidamente que preste especial atención a las "Directrices de calidad", que describen algunas de las prácticas ilícitas que pueden conducir a la eliminación completa de un sitio del índice de Google o a algún otro tipo de penalización. Si un sitio ha sido penalizado, es posible que ya no vuelva a aparecer en las páginas de resultados de Google.es ni en ninguno de los sitios asociados de Google.
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