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Five Tips for Writing Effective Web Headlines - Conversion University Help - The Diigo Meta page

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This link has been bookmarked by 2 people . It was first bookmarked on 20 May 2009, by Andy Brudtkuhl.

  • 18 Aug 09
    gweyman
    gweyman

    community optimization headlines copy writing keywords

  • 20 May 09
    abrudtkuhl
    Andy Brudtkuhl

    You've refined your keywords, optimized your bids, and written AdWords text ads that pull in tons of targeted clicks, but after looking at your Google Analytics reports, you realize that your landing page has a bounce rate of 91%.

    Which means that 91% of the users coming to your site are quickly glancing around and leaving, deciding immediately that this site isn't for them. One of the easiest, low-tech ways to make users stick around and look at your products or services is to catch their attention with an engaging headline.Recent research suggests that users decide to stay or leave your site in 8 seconds or less -- in that short amount of time, headlines are the one piece of copy that users will actually read.

    Here are five tips for writing headlines that will draw in user attention.

    conversion google landingpage web strategy

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