This link has been bookmarked by 9 people . It was first bookmarked on 05 Nov 2009, by Brent Reichert.
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17 Nov 09
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10 Nov 09
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09 Nov 09
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08 Nov 09
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06 Nov 09
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You can imagine how useful augmented reality would be while you were shopping
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We need people with human interests and not market interests participating. That means people need to participate in their spare time and not when they’re on the clock for some company.
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Philippe ScheimannWorth reading/learning more : The digital ethnographer Michael Wesch on the dark side of social media, what we learned from Iran, and why the future of the web depends on human interests—not market interests.
augmented reality education Michael_Wesch digital_ethnography identity
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05 Nov 09
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The hopeful side of this is that new media itself will create more of a culture of transparency. It’s a lot harder to get away with things when you don’t control the media completely.
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I think a lot of people are sick of the word “Web 2.0.” Now “social media” is okay to say. But there’s always been this trajectory. Web 3.0 people imagine as the semantic web. Web 4.0 is probably a mobile semantic web. And the technology for that is already here. You can hold up your iPhone with a certain app and you can actually see tweets coming at you from various locations.
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You can imagine how useful augmented reality would be while you were shopping. You could take a picture of a bar code on a product and get all sorts of additional information. But this actually highlights one of the most important things about participation and media literacy. Let’s just start with the basic fact that what we see through our screens is increasingly becoming part of everyday life. That’s the next stage of the web: The world itself becomes a hyperlinkable object. There are now tiny pictures that can be put inside other pictures that you can’t see but your phone can see. And they’re essentially URLs. So every object that’s produced in the next five years may actually have a URL in it. And that means you can take a picture of any object with your phone and get information about that product.
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But here’s the thing: If we have a certain amount of participation, the information you might get when you take a picture of a product will be information about how healthy it is, how healthy it is for the environment, how much people were paid to make the product, whether there were labor issues involved, all those things.
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But if we don’t have the participation and the literacy to make that happen, instead we’ll have just a barrage of advertising, which is obviously biased towards selling the product. That’s the problem. We need people with human interests and not market interests participating.
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