• 03 Jul 08
  

  Michael Marlatt

  GoMo-news mobiletrends mobilesharing mobileweb

  • Mobile sharing

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    Sharing content is the latest trend in communities and any vendor or operator that is not looking at offering mobile share services could be at a serious competitive disadvantage.

     

     

    Although many services enable customers to exchange email or texts, they don’t allow users to share content on a specific page and it costs the sender money to forward content to friends and family via SMS or email. Sharing something on a social page does the job more effectively and doesn’t involve the cost or effort of sending. The advantages of sharing items are that they are:

     

        * stored in a safe place for personal use;
         * seen by friends and followers;
         * ripe for personalisation and identity building in multimedia,
         * creating a social community environment;
         * key to encouraging interaction.

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