• 03 Jul 08
  

  Michael Marlatt

  mobilepodcasting mobiletrends mobileweb mobile

  • Mobile podcasting is the future

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      by: Bena Roberts <!-- The author's name as a link to his archive -->  Tuesday, February 27th, 2007<!-- the timestamp --> 

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    Bena Roberts, founder and senior analyst at BKI Media, argues that mobile podcasts are the next big thing.

     

    It’s a good rule of thumb that if services haven’t yet entered the mobile environment, they weren’t originally designed for it. The most obvious example is the mobile internet versus SMS, which is native to mobile phone technology. The mobile internet is struggling to become a mass medium whereas some 1.13 trillion SMS messages were sent worldwide in 2005, and the number is rising all the time.
  • Podcasting could be, finally, the so-called killer application to propel mobile internet into the mainstream. Unlike all the other mobile internet functions (TV, web browsing, email, search, MySpace and other social networking sites) which are about trying to move fixed location activities on to mobile, podcasting is designed for use on the hoof. It is the only true, new, made-for-mobile service on the market. Mobile podcasting provides audio and, as such, has a lot of parallels with the undisputed killer application of mobile overall – phone calls.
  • n Asia too, the subscription model for mobile podcasts has already emerged. Here far fewer people have access to a PC, so mobile is many Asians’ primary internet access device - hence in Singapore, mobile service provider MI already offers podcasts as part of a bundled package for only US$5 a month. This is brave. In Europe it would be seen as suicidally cheap, but podcasting is combined with a host of other services, such as free Skype, which disguises podcasting’s true subscription cost.

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