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A critique that missed the mark. - The Diigo Meta page

www.gilyehuda.com/...critique-missed-mark - Cached - Annotated View

Bertrand Duperrin's personal annotations on this page

bertrandduperrin
Bertrandduperrin bookmarked on 2009-11-05 enterprise2.0 enterprisesocialsoftware

"I chuckled at first, because this was a healthy look at some of the over hyped technologies of the past 20 years. Each was a big deal in its time, but many failed to deliver to overblown expectations. And thus the author implies that Enterprise Social Media (ESM) is on the same path.

I find three flaws with the section on ESM, which I shared with my client, and now with you."

  • Enterprise Social Media tools like Jive (or their many worthy competitors) do NOT propose that employees should use Twitter or Facebook at work.   Of course many people waste time on those sites. That’s not the solution to enterprise problems.  But those are the inspiration to the solution.
  • Instead, ESM tools take inspiration from consumer social activities.  And then they provide a separate environment that focuses on the workplace and work behaviors.
  • What are the problems you ask?  It’s a topic for another day — but I’ll hint as a few:  Some are functional: e.g. Integration with Enterprise fixtures, integration with real-time needs, management of collaborative information v.s. published information.  Some are business strategy e.g. pricing strategy, messaging, gap in the cost to value-perception.  Too many (or too few) potential buyers. etc.  There are others too — like Adoption issues.  These, and others, are problems that are being addressed by the industry thought leaders.  But the article did not cover these.

This link has been bookmarked by 1 people . It was first bookmarked on 05 Nov 2009, by Bertrand Duperrin.

  • 05 Nov 09
    bertrandduperrin
    Bertrand Duperrin

    "I chuckled at first, because this was a healthy look at some of the over hyped technologies of the past 20 years. Each was a big deal in its time, but many failed to deliver to overblown expectations. And thus the author implies that Enterprise Social Media (ESM) is on the same path.

    I find three flaws with the section on ESM, which I shared with my client, and now with you."

    enterprise2.0 enterprisesocialsoftware

    • Enterprise Social Media tools like Jive (or their many worthy competitors) do NOT propose that employees should use Twitter or Facebook at work.   Of course many people waste time on those sites. That’s not the solution to enterprise problems.  But those are the inspiration to the solution.
    • Instead, ESM tools take inspiration from consumer social activities.  And then they provide a separate environment that focuses on the workplace and work behaviors.
    • 1 more annotations...

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