This link has been bookmarked by 85 people . It was first bookmarked on 11 Jan 2008, by gaudette.
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patrick91Following up on previous posts about permission marketing and welcome emails for ecommerce websites, I'd like to share my personal experience registering for
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Jérémie PottierConseils d'utilisabilité sur l'inscription de sites e-commerce.
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de Villamil FrédéricTest de 80 formulaires d'inscription sur des sites e-commerce
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Kai TurnerGood, thorough study. Did a similar study, but we couldn't publish ours.
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Jeremy BRegistration Usability - 87 Registration Forms Tested
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- Make the email address the username
- If a password requires a number, clearly say so
- Ask user to confirm email and password
- Always distinguish required fields from optional with an asterisk
- Avoid security questions, instead send a confirmation email with login details
- Send welcome / confirmation emails within 24 hours if possible
- If you sell internationally, make sure your registration form is usable
- Don’t ask for more information than is required
- State benefits of registration using a bulleted list
- For unusual information items, explain how this helps improve customer experience
- Avoid hiding important information in graphics that look like ads or buttons that can be overlooked
- Allow customers to enter billing address and credit card information at a later date
- Don’t pre-check email opt-ins, and don’t send promotions without gaining permission
Registration Form Usability Tips
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Peter EichRegistration Usability - 87 Registration Forms Tested
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