Frederik Van Zande
When was the last time you did a “vanity search” on your branded terms? Did you like what you found?
You’d be surprised what kind of things appear in Google’s top 10 results for Internet Retailer 500 companies. Not to add to any e-tailers’ reputation management issues, but here’s an example. There’s an online petition out there to boycott a toy retailer for carrying a George W. Bush action figure.
Love Bush or not-love him (non partisan Canadian, here) words like “petition” and “boycott” in search listing title tags are never something you want to see, and something you’d like to push down in results if possible.
reputation management e-marketing
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