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This link has been bookmarked by 1 people . It was first bookmarked on 03 Feb 2009, by Andy Brudtkuhl.

  • 03 Feb 09
    abrudtkuhl
    Andy Brudtkuhl

    If you’ve read this post thus-far, you know that Target can join feedback loops (though not for Gmail) and clean its list, which it’s already doing. It can also look into optimizing its HTML design for “images off.”

    Beyond this, Target can also:

    1. Become authenticated
    2. Segment non-responders and market less frequently
    3. Segment non-responders and attempt to re-activate them through a “win-back” email, otherwise remove them from the list

    web strategy email marketing

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