Frederik Van Zande
One of the basics of customer-centric, persuasive copywriting is using “you” and “you’re” rather than “I,” “our” and “we.” People are self-centered and respond better when you make your site all about them. This goes for all touch points in your marketing - including your welcome emails.
you we copywriting e-marketing communication
Would you like to comment?
Join Diigo for a free account, or sign in if you are already a member.