To counter the ID movement, evolution supporters need to employ public engagement strategies that go beyond the scientific dimensions of the debate. Some evidence indicates that framing the issue around the compatibility of evolution with moderate religious views, while also emphasizing the national ridicule that would ensue from a move toward ID in local schools, may be an especially effective and persuasive communication tactic. As outlined earlier, asked generally and hypothetically, most Americans support teaching alternatives to evolution. But if prompted with increased media attention to the negative consequences and social sanctions that might occur because of such a policy decision, attitudes appear to shift, underscoring the malleability of public views on the topic.
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