The phrase referred to how far food had travelled from farm to dinner table. The further it travelled, the more emissions produced but environmental consultant Andrew Campbell said "politically correct" sometimes did more harm than good.
The logic was that more emissions were produced if a chicken farmer drove a small amount of produce to sell to shoppers, who had all driven individually, in comparison to large supermarkets shipping stock from overseas.
Would you like to comment?
Join Diigo for a free account, or sign in if you are already a member.