With the increased consumer traffic that social networks are generating on the Internet, retailers must have a position on social networks, according to Gartner, Inc. Although social networks have tended to center on younger demographic groups, they are expanding into wider groups that matter to a broader base of retailers such as career-based social networks, shopping-based social networks, and employee groups.
But don't just dive in. The research organization has a list of 10 factors retailers should consider before leveraging social networks. The opportunities are too good to overlook.
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