Effort to Address Online Reputation Scoring Is Big First Step - The Diigo Meta page

• 09 Apr 08
  

  Levy Rivers

  scoring gartner commitee

  • The formation of the Open Reputation Management Systems Technical Committee is an important effort in a difficult area of interoperability. Even if the committee doesn't succeed, it may offer valuable lessons learned.
  • The assertion that "reputation is everything" may very well be true when applied to a corporation's brand equity. "Reputation" is a very broad term that encompasses a wide variety of factors which all contribute to forming an analysis of the degree to which an institution or individual can be trusted. Enterprise Internet reputation management is emerging as a critical component of business risk management strategies due to several factors, including Internet anonymity, the rise of social media, and the persistence and easy availability of information via search engines and other mechanisms. Successful enterprises understand the threats and opportunities inherent in helping build trust with customers, prospects, business partners, investors and employees online.
  • Online reputation scores are a relatively recent innovation. Numeric ratings are vulnerable to manipulation and are not suitable for every situation in which previously unfamiliar entities need to make a trust evaluation. Nevertheless, despite these limitations, such ratings are increasing and many of them will likely prove useful. Groups like the ORMS committee that plan to develop standards for reputational representation could be highly beneficial, as would be any effort at sharing, comparing and verifying such information

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