It's about taking one's creativity and learning how to harness it and apply it to anything one undertakes (including careers/business), despite the fact that the business world tends to kill creativity; in other words, don't focus on life... focus on professional life. As a member of the demographic you're aiming for [i.e. people my age], I can tell you that we're more interested in that; it's easy to be creative on our own time. At work, not so much.
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If you want to do what you love for a living read the full post.
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