I figured somebody would tell me what new marketing was. There are a number of ideas I have gotten from Hugh MacLeod that I need to put down.
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Douglas KarrSome people call it "The New Marketing". Some people call it "Marketing 2.0". Whatever name you care to give it, I get asked about it a lot. Here are some random thoughts, in no particular order.
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Stephanie Booth10. Why is it so hard to explain The New Marketing to large companies? Because the people who work there are simply not prepared to relinquish the idea of control. Live by metrics, die by metrics etc.
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