This link has been bookmarked by 27 people . It was first bookmarked on 09 Jul 2007, by Marie Coleman.
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ken .on global-micro-brands - the unsustainability of artificial city-life (keeping us one step from the abyss) v "Again, it's not rocket science. But as long as we keep blogging..." - an authentic voice (not the efficient, pathological, unfeeling system) - ma
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FK_name FK_namethe global microbrand rant
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the global microbrand rant
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BB BarrenBut it's not just limited to cottage industries. The great Tom Peters talks about "Brand You", a personal brand that transcends your organisation or job description. The grand-daddy of this space is probably Robert Scoble, who may work full-time for Micro
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