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www.ft.com/...26-11dd-b2a5-0000779fd2ac.html - Cached - Annotated View

Xavier Moisant's personal annotations on this page

xmoisant
Xmoisant bookmarked on 2009-01-22 ft corporate twitter socialmedia
  • Critics accused the company of being not only insensitive but also unresponsive.
  • But now a growing number of companies, including Ford Motor, PepsiCo, Wells Fargo and Dell, are creating new high-level jobs to ready themselves for engagement with social media, with titles such as director of social media, head of communities and conversation, vice-president of experiential marketing and digital communications manager. The role of these new executives is to monitor and influence what is being said about their companies on the internet.
  • "My responsibility is to work with the corporate office and the individual companies to better interact online," Mr Monseau says. "It underscores the fact that we realise this is an important audience and one that we need to develop relationships with."
  • "It's no longer just companies talking to the press, and customer service talking to customers. All these other people showed up in the -middle. They may not be press and they may not be customers, but suddenly their collective voice is bigger than the traditional channels."
  • "Companies are slow to adapt because they're still not 100 per cent sure they can make money with social media,"

This link has been bookmarked by 2 people . It was first bookmarked on 22 Jan 2009, by Xavier Moisant.

  • 22 Jan 09
    stanmag
    stan mag

    FT motrin

  • xmoisant
    Xavier Moisant

    ft corporate twitter socialmedia

    • Critics accused the company of being not only insensitive but also unresponsive.
    • But now a growing number of companies, including Ford Motor, PepsiCo, Wells Fargo and Dell, are creating new high-level jobs to ready themselves for engagement with social media, with titles such as director of social media, head of communities and conversation, vice-president of experiential marketing and digital communications manager. The role of these new executives is to monitor and influence what is being said about their companies on the internet.
    • 3 more annotations...