FT.com / Comment / Analysis - Sweet to tweet

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17 Mar 09

Miguel Membrado
Financial Times analyses twitter phenomenon. Very interesting to read.

'If Twitter succeeds in attracting a mass audience, there will be “all sorts of revenue opportunities”, claims Mr Chaffee. But for now, with plenty of cash in the bank, it can afford to build its audience for “years” before worrying about how to make money, he says.

This “build it and they will come” approach has produced many of the biggest names on the internet. It was the strategy behind household names such as YouTube and Skype as well as Google itself. Twitter still has a long way to go to join that club but, among the many consumer internet services that are struggling for attention, it has a better chance than most."

twitter analysis financialtimes enterprise2.0 free trend web2.0
- If Twitter succeeds in attracting a mass audience, there will be “all sorts of revenue opportunities”, claims Mr Chaffee. But for now, with plenty of cash in the bank, it can afford to build its audience for “years” before worrying about how to make money, he says.
  This “build it and they will come” approach has produced many of the biggest names on the internet. It was the strategy behind household names such as YouTube and Skype as well as Google itself. Twitter still has a long way to go to join that club but, among the many consumer internet services that are struggling for attention, it has a better chance than most.
05 Mar 09

Driessen Samuel
microblogging
- The blizzard of short messages on the service “extends peripheral awareness”, he says, with the nuggets of observation and information flying by creating a richer “context” for online life. They also lubricate a broader range of social interactions: “It gives you an awareness of what’s around you. It’s easy to take up and have a one-minute conversation with the community I’m following on Twitter.”
  The Twitter phenomenon has much to do with the fundamental simplicity of the idea. Operating at the juncture of blogging, texting and social networking, the service defies easy categorisation.
- One early technological decision made for the service is starting to look smart. Twitter’s founders created a way for other developers to write internet applications that ride on top of Twitter – leading, for instance, to independent search services and organisational tools that draw on data from Twitter.
01 Mar 09

Tammy Stephens
socialnetworking twitter tech103
- “As the media changes and expands, the way we respond to it has to expand,” says Peter Norvig, director of research at Google. Early ways of interacting over the internet are already evolving into new forms, he adds: for instance, among younger people, e-mail has largely given way to communication based on a mixture of texting, instant messaging and posting messages on social networks.
- SIX SECRETS OF AN ONLINE SUCCESS:
  Immediacy
  Real-time flow of comments and adaptability to mobile handsets makes it more immediate than blogging.
  Brevity
  Limiting messages to 140 characters makes them easier to produce and easier to digest.
  ‘Pull’, not ‘push’
  The ability of users to choose whose tweets they follow makes it less random than e-mail.
  Searchability
  Messages can be searched, making the content more accessible than the comments on a social network.
  Mixing public and personal
  A user’s personal contacts are on an equal footing with public figures.
  ‘Retweeting’
  By copying and retransmitting messages, users can turn the network into a giant echo chamber.
- 10 more annotations...
- - According to the Pew Internet and American Life project, a research grouping, 11 per cent of US internet users say they are broadcasting short updates about their actions, moods or thoughts, though much of this may be taking place on an existing network such as Facebook.
  - “It gives you an awareness of what’s around you. It’s easy to take up and have a one-minute conversation with the community I’m following on Twitter.”
  - , the fact that tweets are searchable and followers choose which streams they receive
  - It is only in the hands of users that services such as this come alive or fall by the wayside.
  - more about relationship building”
  - “I generally get all my news through Twitter.”
  - opt-in
  - and one that works in real time.
  - Hey, we’re experiencing this together’
  - connecting with a mass audience
28 Feb 09

Nicole Turbé-Suetens
FT Twitter 2009
27 Feb 09

Marina Boykis
comms