Can you imagine that five years from now more of us will be watching The Office [TV series] on our computers or our iPhones than our television?
In five years? The key is this: to measure programmes today only by their ratings on television completely misses the point. I think people will continue to watch great programmes, like The Office , in multiple ways, in multiple places, whether it's on their computer, DVD, DVR, cell phone, PDA. That's the evolution of broadcast television.
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