This link has been bookmarked by 10 people . It was first bookmarked on 30 Oct 2006, by jeevs sinclair.
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30 Oct 06
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04 Jan 05
Christina Pikaspointed out by http://blog.searchenginewatch.com/blog/050104-142153
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The blog—short for weblog—can indeed be, as Scoble and Gates say, fabulous for relationships. But it can also be much more: a company's worst PR nightmare, its best chance to talk with new and old customers, an ideal way to send out information, and the hardest way to control it. Blogs are challenging the media and changing how people in advertising, marketing, and public relations do their jobs. A few companies like Microsoft are finding ways to work with the blogging world—even as they're getting hammered by it. So far, most others are simply ignoring it. That will get harder: According to blog But whatever the topic, the discussion of business isn't usually too far behind: from bad experiences with a product to good customer service somewhere else. Suddenly everyone's a publisher and everyone's a critic. Says Jeff Jarvis, author of the blog BuzzMachine, and president and creative director of newspaper publisher Advance Publications' Internet division: "There should be someone at every company whose job is to put into Google and blog search engines the name of the company or the brand, followed by the word 'sucks,' just to see what customers are saying."
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03 Jan 05
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31 Dec 04
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Why There's No Escaping the Blog
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Why There's No Escaping the Blog
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Why There's No Escaping the Blog
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28 Dec 04
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