This link has been bookmarked by 85 people . It was first bookmarked on 21 May 2008, by Jungmi Park.
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lacolectiva labpresentación de la consultora independiente Forrester, en torno a los niveles uso que hacen los usuarios de la tecnología.
Los clasifica como : Creadores, críticos, coleccionistas, carpinteros (joiners), espectadores, inactivossocialmedia cultura_digital web2.0 tecnología redsocial creador espectador
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Giorgio BertiniForrester's Social Technographics® classifies consumers into six overlapping levels of participation (see a presentation, 8 slides)
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mar quiInteresting categories and language to explore how they categorize internet users (and possibly non-users) in groups that may be overlapping. Notice the web navigation bar: blog, book, and the blog is also worth visiting.
research web socialmedia internet marketing social presentation cultures slideshow demographics groundswell for:oviedo2008 imported
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Dianne KrauseSlideshare presentation by Josh Bernoff, co-author of Groundswell
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31 May 09
Sean D"ladder" that articulates groups of social media users (creators, critics, collectors, joiners, spectatators, inactives). I don't think these groups are mutually exclusive from each other
socialmedia research forrester web2.0 trends socialnetworking
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James HodginsSocial Technographics classifies people according to how they use social technologies - Creators, Critics, Collectors, Joiners, Spectators, Inactives
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Brandon ChesnuttThe Forrester Social Technographics Ladder
marketing socialmedia web2.0 social socialnetworking trends forrester research
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Dan LandinA segmentation tool according to how they use social technologies.
social marketing socialmedia targeting targetgroups segmentation groundswell consumers
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Nick O'DohertyBook and Forrester Research
internet research marketing technographics socialnetwork trends
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forrester social technographics
demographics socialtechnographics forrester resource research slideshow
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jeroendemirandasocial profile tool - slideshare presentation Forrester
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Joitske Hulseboschladder of engagement in online ecosystem: creators, critics, collectors, joiners, spectators, inactives
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michelle goodallMini presentation about the sub-groups and how they use social media from creators to inactives
strategy model socialmedia forrester ladder groundswell technographics
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John David SmithGroundswell ladder -- levels of involvement with technology -- with tools.
web2.0 socialsoftware technologyforcommunity cp2tech02 tagging delicious
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Brent MacKinnonneat slides on social tech users for company's
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neodada6종류의 유저 - 클러스터분석 (포레스트 리서치)
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