This link has been bookmarked by 5 people . It was first bookmarked on 02 Dec 2007, by eric_constantin.
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05 Jun 08
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02 Dec 07
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Eamonn Kelly, CEO of the Global Business Network, which practices a futurist sub-specialty known as scenario planning.
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There are, indeed, signs that demand for futurists is growing. Tom Conger opened his doors for business in 1999. He worked solo for the first three years, but today his company, Washington-based Social Technologies, employs 37, including futurists in London and Shanghai. Sales have increased by a million dollars a year, each of the last three years, to close to $5 million for this year. Conger's fellow member of the Association of Professional Futurists (APF), Lisa Bodell, changed the name of her 10-year-old New York-based consultancy to Futurethink four years ago, and says her revenue is doubling every year
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Some practice scenario planning, an organized system of research and brainstorming that results in a series of "what if" stories--scenarios--about the future. Others, in particular the Institute for the Future, produce colorful, complicated fold-out "maps," detailing next-decade trends, suitable for tacking to an office wall. Projects tend to range from one-day seminars to six-month consulting contracts.
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We don't call ourselves futurists because we like to differentiate ourselves from pop futurists," says Johansen. Pop futurists, perhaps, like the protagonist of James Othmer's 2006 novel The Futurist,
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Chermack's No. 1 conclusion, after authoring some 50 papers on his research, is that companies that spend a lot of time--and money--on scenario planning find it more useful than companies that don't.
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21 Oct 07
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18 Oct 07
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16 Oct 07
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