A Corporate Guide For Social Media - Forbes.com

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23 Nov 09

Krishnan Subramanian
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20 Jul 09

George Seybold
Social Web Guiding Principles for Employers
- Social Web Guiding Principles for Employers
16 Jul 09

Karen Botkin
Forbes article 6-30-2009 by Joshua-Michele Ross.

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09 Jul 09

David Bailey
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07 Jul 09

Driessen Samuel
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06 Jul 09

Yvette Ferry
"[S]ocial technologies including blogs, social networks and Twitter are communication tools. That means a company's social media approach must integrate with its existing communications channels and goals...if you think these guidelines don't apply to you

Forbes HRpolicies socialmedia 2009
05 Jul 09

Alex Popescu
socialmedia media biz
- Whether you call it Web 2.0, the social Web or any other neologism, the new network economy is about communities, collaboration, peer production and user-generated content. It is a place where business reputations are defined by customer opinions and ratings, where press is delivered by independent bloggers, and product development and insight is driven by customers.
- If you are an executive, keep in mind two points as you gear up your social media strategy: First, social technologies including blogs, social networks and Twitter are communication tools. That means a company's social media approach must integrate with its existing communications channels and goals. Second, if you think these guidelines don't apply to you, you are probably already on the endangered species list.
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- - Leaders should model the behavior they would like to see their employees take.
  - A corollary to this rule: don't delegate social media to interns or people who can't possibly represent your culture and brand.
  - If your employees are using Facebook at work, they are also likely checking work e-mail after dinner or at odd hours of the day. Don't ask them to give up the former if you expect them to continue the latter.
  - Begin with a set of possibilities first (increasing awareness, improving customer service, gaining customer insight and so on) then draw up a list of worst-case scenarios (bad mouthing the company, inappropriate language, leaking IP, to name a few).
  - Social Web Guiding Principles for Employees
04 Jul 09

Steven Moore
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Tammy Kim
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03 Jul 09

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