Kia Hayes on 2009-04-22
+1 for using twitter to connect employees and customers in a friendly, personal way
This link has been bookmarked by 27 people . It was first bookmarked on 12 Mar 2009, by Neil Kirby.
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Susan SmithSocial networking has clearly reached a tipping point. Sites like MySpace and Facebook boast hundreds of millions of members. Barack Obama's presidential victory demonstrated that platforms like YouTube and Twitter could transform electoral politics. Yet in corporations where such tools have been expected to bring profound transformations, there has been strong resistance to change.
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Social networking has clearly reached a tipping point. Sites like MySpace and Facebook boast hundreds of millions of members. Barack Obama's presidential victory demonstrated that platforms like YouTube and Twitter could transform electoral politics. Yet in corporations where such tools have been expected to bring profound transformations, there has been strong resistance to change.
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Many corporate executives either dismiss social networking as a time-wasting distraction or regard it as a risk management problem. Much of their fear has focused on potential risks like security breaches and data privacy.
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Marc HarrisonSocial networking has clearly reached a tipping point. Sites like MySpace and Facebook boast hundreds of millions of members. Barack Obama's presidential victory demonstrated that platforms like YouTube and Twitter could transform electoral politics. Yet in corporations where such tools have been expected to bring profound transformations, there has been strong resistance to change.
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Joan Vinall-Cox"One highly successful example of Web 2.0 branding is Blendtec's YouTube video campaign "Will It Blend?" The video series features Blendtec's CEO, Tom Dickson, comically attempting to blend all manner of objects in one of his company's appliances. Thanks to the series' viral effects, the company's blender sales have quintupled." via sbsm
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Tom DaccordMany corporate executives either dismiss social networking as a time-wasting distraction or regard it as a risk management problem.
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Most CEOs, let's face it, are cut off from their most important constituencies, including employees and customers. Their press conferences are carefully stage managed, their annual meetings over-rehearsed, and in both cases the goal is usually to reveal as little as possible.
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These are tough challenges. But Web 2.0 is finally gaining momentum in corporations, with an urgency increased by the current economic climate. It's now reasonable to predict that following the Web 2.0 revolutions in personal interactions and politics, a corporate Web 2.0 tipping point is on the horizon.
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Nonetheless, big brands, generally speaking, haven't successfully tapped the potential of social media; they tend to regard Web 2.0 platforms as just another way to push out short-term marketing campaigns. They fail to grasp that the new media require new ways of doing business. Old ways need to be tossed out.
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Most important, it can be an effective way to build a customer-centric organization that not only communicates authentically but also listens to customers and learns from that interaction.
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big brands, generally speaking, haven't successfully tapped the potential of social media; they tend to regard Web 2.0 platforms as just another way to push out short-term marketing campaigns. They fail to grasp that the new media require new ways of doing business. Old ways need to be tossed out.
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