ADVERTISING TECHNIQUES - The Diigo Meta page

• 18 May 16
  

  Samantha L
  • BRIBERY 

     Bribery seems to give a desirable extra something.  We humans tend to be greedy.    e.g. Buy a burger; get free fries.
  • SIMPLE  SOLUTIONS 

     Avoid complexities, and attack many problems to one solutions.    e.g. Buy this makeup and you will be attractive, popular, and happy.   
• 09 Feb 15
  

  kautzbrenna
• 05 Jan 15
  

  Rebecca McLelland-Crawley

  propaganda

• 01 Sep 14
  

  Charlotte F
  • AVANTE  GARDE
  • DIVERSION
  • PLAIN  FOLKS
  • SNOB  APPEAL
  • WIT AND HUMOR
  • SIMPLE  SOLUTIONS
  • BANDWAGON

  5 more annotations...

• 06 Mar 14
  

  Marc Kawada
• 17 Jul 13
  

  Kimberly Dyar

  advertising techniques medialiteracy persuasion

• 06 Dec 12
  

  Jonathan Rempel

  advertising techniques

• 05 Nov 12
  

  Ms. JLatscha

  persuasion advertisement

• 22 Oct 12
  

  jasondargent

  A comprehensive list of advertising techniques used in advertising

  advertising

• 01 Oct 12
  

  Susan Grasso
• 08 Aug 12
  

  Matthew Wells

  Descriptions of various techniques used in advertising - text based

  Advertising IST 10Task2

• 27 Apr 12
  

  Lauren Stollar
• 27 Feb 12
  

  Marlene Schmitz

  advertising techniques

• 01 Feb 12
  

  Alli Wischer

  webquest propaganda advertising techniques

• 30 Nov 11
  

  David DiGiammerino

  commercial

• 05 Jul 11
  

  Sara Acedo

  advertising

• 28 Apr 11
  

  HAYLEY wcta

  ahkzmhcucumber

• 18 Feb 11
  

  Steve Kis

  advertising techniques terms

  • FACTS  AND FIGURES
        Statistics and objective factual information is used to prove the  superiority of the product e.g. a car manufacturer quotes the amount of  time it takes their car to get from 0 to 100 k.p.h.
  • PATRIOTISM 

      The  suggestion that purchasing this product shows your love of your country    e.g. a company brags about its product being made in America and employing  American workers.   

     

  • SNOB  APPEAL
      The  suggestion that the use of the product makes the customer part of an elite  group with a luxurious and glamorous life style e.g. a coffee  manufacturer shows people dressed in formal gowns and tuxedos drinking their  brand at an art gallery. 

     

     

  • TESTIMONIAL
      A  famous personality is used to endorse the product e.g. a famous  basketball player (Michael Jordan) recommends a particular brand of skates. 

     
  • WIT AND HUMOR
      Customers  are attracted to products that divert the audience by giving viewers a  reason to laugh or to be entertained by clever use of visuals or language.
  • SIMPLE  SOLUTIONS 

     Avoid complexities, and attack many problems to one solutions.    e.g. Buy this makeup and you will be attractive, popular, and happy.
  • BANDWAGON
      Bandwagon  is a form of propaganda that exploits the desire of most people to join the  crowd or be on the winning side, and avoid winding up the losing side. Few of  us would want to wear nerdy cloths, smell differently from everyone else, or  be unpopular.

  5 more annotations...

• 18 Jan 11
  

  Shannon Lowmiller
• 16 Jan 11
  

  Theresa Murray

  advertising techniques medialiteracy

• 28 Sep 10
  

  brien gorham

  advertising persuasion

• 23 Jul 10
  

  Jamie Rauscher

  health communication

• 28 Jun 10
  

  Sharon Matney

  Definitions of common ad techniques

  advertising media literacy

• 22 Jun 10
  

  Leslie Jogi

  advertising techniques medialiteracy

• 14 Mar 10
  

  Jenny Murphy

  "SIMPLE SOLUTIONS
  Avoid complexities, and attack many problems to one solutions. e.g. Buy this makeup and you will be attractive, popular, and happy."

  advertising techniques medialiteracy

• 05 Feb 10
  

  bookwoman Westrick

  advertising

• 19 Oct 08
  

  Digital Homeroom

  BANDWAGON
  Bandwagon is a form of propaganda that exploits the desire of most people to join the crowd or be on the winning side, and avoid winding up the losing side. Few of us would want to wear nerdy cloths, smell differently from everyone else, or be unpopular.
  
  The popularity of a product is important to many people. Even if most of us say we make out own choice when buying something we often choose well-advertised items- the popular ones. Advertising copywriters must be careful with the bandwagon propaganda technique because most of us see ourselves as individuals who think for themselves. If Bandwagon commercial is to obvious, viewers may reject the product outright.

  media_literacy media literacy medialiteracy advertising technique

• 14 Jul 08
  

  Bookmarks Bar FILM

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