A new battle is beginning in branding for the Web - The Financial Express - The Diigo Meta page

• 06 Sep 08
  

  gibreel ferishta

  To marketers large and small, the Web is a wide open frontier, an unlimited billboard with boundless branding opportunities. For the empirical proof, look at the filings with the government for new trademarks that, put simply, are brand names. Applications surged in the dot-com years, peaking in 2000 and then falling sharply for two years, before rising to a record last year of more than 394,000.

  trademark ip internet brand brand-equity cloud computing

  • Applications surged in the dot-com years, peaking in 2000 and then falling sharply for two years, before rising to a record last year of more than 394,000.
  • Now, companies want to slap a brand on still vaguely defined products and services in the uncharted ephemera of cyberspace—the computing cloud, as it has come to be known.
  • 2 more annotations...
  • • Cloud computing usually refers to Internet services or software that the user accesses through a Web browser on a personal computer, cellphone or other device.

    • Dell has tried to trademark the term cloud computing itself. But in August, the US Patent and Trademark Office sent a strong signal that cloud computing cannot be trademarked.
      

      It issued an initial refusal to Dell, which filed its application 18 months ago, when the term was less widely used in industry conversations and marketing.
      

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